Hello there,
I’m Shin,

I am many things. But at work, I am a cognitive designer.

(term extracted from www.youtube.com/watch?v=NK7aaO7ixU8)

(in-between disclaimer : this site is almost always under construction)

I take what I understand about founders and target audiences’ cognitions and apply them to create brand identities that connect brands and their users.

I take what I understand about designers and developers’ cognitions
and apply that to build cohesive design systems that activate systematic, efficient product development.

I take what I understand about teams’ cognition and apply them to design and facilitate workshops that bridge teams and missing insights.

I take what I understand about stakeholders and users’ cognitions
and apply it to innovate services, systems or technology for the benefits of the people involved.

My work focuses on the wellbeing of human societies, social design and social cohesion.

If this resonates, say hello anytime.

say hello︎︎︎

Who am I in a team?

How am I perceived at work?

We all know the importance of understanding people. We are all aware that every voice deserves to be heard. But are we listening? Are we present with the users, the stakeholders, the teams, and our surroundings?

I believe ‘compassion’ is the key to successful design, that could lead people and organisations to business success and social change. To collect holistic emotional insights, I focus on exploring ways to nurture ‘compassion’ in design and communication.