Chinese New Year Red Packets

Client: KFC

:: Packaging Design | Art Direction 
Project completed in BBDO Malaysia, 2014







Background


Chinese New Year is the Chinese festival that celebrates the beginning of a new year on the traditional Chinese calendar.

In Chinese and other East Asian and South East Asian societies, a red envelope or a red packet (Mandarin: hóngbāo) is a monetary gift which is given during Chinese New Year that symbolizes good luck and is a symbol to ward off evil spirits.


(Information extracted from Wikipedia)






Challenges


Develop a set of Red Packets that highlights the brand’s image and Chinese heritage. 




 



Design
















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