Calpis Poster
Client: Calpis Malaysia
:: Poster Design | Art Direction
Project completed in BBDO Malaysia, 2014
Background
A series of posters created with the team as part of Calpis pitch 2015. Supporting the campaign idea ‘Go Big, Go Calpis!’ in order to dial up the idea ‘Go Big’ and injecting ‘japan spirit’, the key visuals are built up by playing with extra large bottle (product display) with funky miniature japanese character.
Challenges
Communicate the launching of exta large bottle with a hint of Japanese spirit.
Communicate the launching of exta large bottle with a hint of Japanese spirit.
Design
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