GrabPay (branding proposal)
Client: Grab:: Branding design | Art Direction
Background
GrabPay is a cash replacement system Grab has created for it’s platform and was further expanded as beinga e-wallet system in year 2017.
Challenges
Develop a branding system that holds flexibility for adaptations across region. Branding proposal should includes a stand alone logo, mnemonic and adaptationsfocused on digital mediums.
Develop a branding system that holds flexibility for adaptations across region. Branding proposal should includes a stand alone logo, mnemonic and adaptationsfocused on digital mediums.
Proposal
Proposal
Overarching branding system
Demonstration of mnemonic application on social media postings
UI design
Collaterals design
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