Hello there,
I’m Shin,







I am many things. But at work, I am a cognitive designer.

(term extracted from www.youtube.com/watch?v=NK7aaO7ixU8)



(in-between disclaimer : this site is almost always under construction)



I take what I understand about founders and target audiences’ cognitions and apply them to create brand identities that connect brands and their users.


︎ see how I set up a branding system for AlexisHR ︎︎︎

I take what I understand about designers and developers’ cognitions
and apply that to build cohesive design systems that activate systematic, efficient product development.


︎ see how I set up a design system for AlexisHR ︎︎︎

I take what I understand about teams’ cognition and apply them to design and facilitate workshops that bridge teams and missing insights.


︎ see how I design collaborative workshops in AlexisHR ︎︎︎

I take what I understand about stakeholders and users’ cognitions
and apply it to innovate services, systems or technology for the benefits of the people involved.


︎ check out digital products and experiences I have designed alongside my fellow kick-axx team in AlexisHR (see Features) ︎︎︎








My work focuses on the wellbeing of human societies, social design and social cohesion.


If this resonates, say hello anytime.

say hello︎︎︎





︎ Who am I in a team?