https://tanyeeshin.com Hello Shin Sun, 07 Feb 2021 15:07:19 +0000 https://tanyeeshin.com en https://tanyeeshin.com/Hello Wed, 05 Feb 2020 05:55:59 +0000 Hello Shin https://tanyeeshin.com/Hello ︎&nbsp; say hello Hello there, I’m Shin, I am many things. But at work, I am a cognitive designer. (term extracted from www.youtube.com/watch?v=NK7aaO7ixU8) (in-between disclaimer : this site is almost always under construction) <img width="3102" height="1701" width_o="3102" height_o="1701" data-src="https://freight.cargo.site/t/original/i/6aea9137af860d4168986dc56d68b392700536c2fa8588d468385830d503b131/Artboard-1-copy-272x-8.png" data-mid="145896118" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/6aea9137af860d4168986dc56d68b392700536c2fa8588d468385830d503b131/Artboard-1-copy-272x-8.png" />I take what I understand about founders and target audiences’ cognitions&nbsp;and apply them to create brand identities&nbsp;that connect brands and their users. ︎ see how I set up a branding system for AlexisHR&nbsp;︎︎︎<img width="3102" height="1701" width_o="3102" height_o="1701" data-src="https://freight.cargo.site/t/original/i/4003eec41ea4f8c69146da193c9aa052637f00953813b0c3b15e17547c6c7933/Artboard-1-copy-302x-8.png" data-mid="145896121" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/4003eec41ea4f8c69146da193c9aa052637f00953813b0c3b15e17547c6c7933/Artboard-1-copy-302x-8.png" /> I take what I understand about designers and developers’ cognitions and apply that to build cohesive design systems&nbsp;that activate systematic, efficient product development. ︎ see how I set up a design system for AlexisHR ︎︎︎ <img width="3102" height="1701" width_o="3102" height_o="1701" data-src="https://freight.cargo.site/t/original/i/bea970019eb4769740ce1d5b967f48d84f511cb3e82de638c358af5ca0fef5d1/Artboard-1-copy-282x-8.png" data-mid="145896119" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/bea970019eb4769740ce1d5b967f48d84f511cb3e82de638c358af5ca0fef5d1/Artboard-1-copy-282x-8.png" /> I take what I understand about teams’ cognition&nbsp;and apply them to design and facilitate workshops&nbsp;that bridge teams and missing insights. ︎ see how I design collaborative workshops in AlexisHR ︎︎︎ <img width="3102" height="1701" width_o="3102" height_o="1701" data-src="https://freight.cargo.site/t/original/i/a60c66f711a3d55e4770c8cdc1cee086820e7abfbd445ab620af66518e2939ad/Artboard-1-copy-292x-8.png" data-mid="145896120" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/a60c66f711a3d55e4770c8cdc1cee086820e7abfbd445ab620af66518e2939ad/Artboard-1-copy-292x-8.png" /> I take what I understand about stakeholders and users’ cognitions and apply it to&nbsp;innovate services, systems or technology&nbsp;for the benefits of the people involved.︎ check out digital products and experiences I have designed alongside my fellow kick-axx team in AlexisHR (see Features) ︎︎︎ <img width="850" height="850" width_o="850" height_o="850" data-src="https://freight.cargo.site/t/original/i/98f9ed638c4656614cd189b1247b4ec7f9c04c1f39a9ec0b2bb49b2e57f78454/A_2022update.gif" data-mid="133861734" border="0" data-scale="61" src="https://freight.cargo.site/w/850/i/98f9ed638c4656614cd189b1247b4ec7f9c04c1f39a9ec0b2bb49b2e57f78454/A_2022update.gif" /> My work focuses on the wellbeing of human societies, social design and social cohesion.If this resonates, say hello anytime.say hello︎︎︎ ︎ Who am I in a team? https://tanyeeshin.com/Shin-in-a-team Sun, 24 Jan 2021 13:49:23 +0000 Hello Shin https://tanyeeshin.com/Shin-in-a-team Who am I in a team? <img width="886" height="827" width_o="886" height_o="827" data-src="https://freight.cargo.site/t/original/i/27fdb5ab8d5990aff05ef6d197c118caf7032824ae498bfd05275b9a4845ed27/WorksWithShin-2.gif" data-mid="97472645" border="0" data-scale="38" src="https://freight.cargo.site/w/886/i/27fdb5ab8d5990aff05ef6d197c118caf7032824ae498bfd05275b9a4845ed27/WorksWithShin-2.gif" />.&nbsp; &nbsp;How am I perceived at work? <img width="886" height="827" width_o="886" height_o="827" data-src="https://freight.cargo.site/t/original/i/a22cbb2a11e46483334406f89e6c5f5fe827ffe3eb1ac3fb159add84b259a677/WorksWithShin-1.gif" data-mid="97472624" border="0" data-scale="37" src="https://freight.cargo.site/w/886/i/a22cbb2a11e46483334406f89e6c5f5fe827ffe3eb1ac3fb159add84b259a677/WorksWithShin-1.gif" /> **feedbacks collected at Hyper Island UK. nobody was harmed in the making of these feedback gifs **feedbacks collected at Hyper Island UK. nobody was harmed in the making of these feedback gifs ︎ What do I do as a cognitive designer? https://tanyeeshin.com/What-I-do Sun, 07 Feb 2021 15:07:19 +0000 Hello Shin https://tanyeeshin.com/What-I-do We all know the importance of understanding people. We are all aware that every voice deserves to be heard. But are we listening? Are we present with the users, the stakeholders, the teams, and our surroundings? <img width="1080" height="566" width_o="1080" height_o="566" data-src="https://freight.cargo.site/t/original/i/559ef67a571b0b2e735394b469fb711aa456e7fe20c6d9ad8d8e2883b05f0fa9/Observe.jpg" data-mid="133906098" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/559ef67a571b0b2e735394b469fb711aa456e7fe20c6d9ad8d8e2883b05f0fa9/Observe.jpg" /> ︎︎︎︎ I design compassion-focused qualitative researches. Read my thoughts on how to listen to our users without paying selective awareness. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1c56738a0856d7b60f38b0bd83ea51235dc8afd6b72247e39caf6796c8010504/IMG_0771.JPG" data-mid="98105791" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/1c56738a0856d7b60f38b0bd83ea51235dc8afd6b72247e39caf6796c8010504/IMG_0771.JPG" /> 💬︎︎︎ I introduced mood-chart to Hyper Island Crew 19. Check out how to create conversations, and help teams better understand each other on a daily basis&nbsp;with this tool. I believe ‘compassion’ is the key to successful design, that could lead people and organisations to business success and social change. To collect holistic emotional insights, I focus on exploring ways to nurture ‘compassion’ in design and communication. <img width="1270" height="875" width_o="1270" height_o="875" data-src="https://freight.cargo.site/t/original/i/582816972a3e835515b92b968927b4e6038676769e0a2f686f52a1bafdb367fe/HyperIsland-Irp-Iterations1.jpg" data-mid="98106606" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/582816972a3e835515b92b968927b4e6038676769e0a2f686f52a1bafdb367fe/HyperIsland-Irp-Iterations1.jpg" /> 👉🏽︎︎︎ To prevent compassion output - emotional insights being watered down before design synthesis, I designed this tool to help capture and record qualitative data with minimal biases. <img width="742" height="417" width_o="742" height_o="417" data-src="https://freight.cargo.site/t/original/i/1463d1eb091ccc51d52bb0acf132b93e1038c6b5169c7d44c34c93807565e87c/IMG_5337-2.PNG" data-mid="98106812" border="0" data-scale="61" src="https://freight.cargo.site/w/742/i/1463d1eb091ccc51d52bb0acf132b93e1038c6b5169c7d44c34c93807565e87c/IMG_5337-2.PNG" /> 👁︎︎︎ ‘Compassion’ could be ambiguous, vague, and intangible. Look into the workshop I have designed and conducted to make compassion comprehensible and actionable in human-centred design processes. ︎ More works https://tanyeeshin.com/Selected-Work-Human-centered-Design Sun, 24 Jan 2021 15:19:50 +0000 Hello Shin https://tanyeeshin.com/Selected-Work-Human-centered-Design Selected works completed in Hyper Island UK <img width="2668" height="1501" width_o="2668" height_o="1501" data-src="https://freight.cargo.site/t/original/i/46132b2aa09188682b4cb85168aa09e0b7ffe696af9f51a0b38b2e3a4dfc7c7d/Smile-UnderstandingPeople_Sketches-05.gif" data-mid="96941227" border="0" alt="Smile Digital Banking UK (Co-op) | Design Research" data-caption="Smile Digital Banking UK (Co-op) | Design Research" src="https://freight.cargo.site/w/1000/i/46132b2aa09188682b4cb85168aa09e0b7ffe696af9f51a0b38b2e3a4dfc7c7d/Smile-UnderstandingPeople_Sketches-05.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/f75e9ee060eb5ba3d8ffe5c387a19a26715519c9288cdf6ec198521a93139b20/giphy-3.gif" data-mid="96245275" border="0" alt="Kiran (Reason Digital/Together Trust UK) | Digital Experience Design" data-caption="Kiran (Reason Digital/Together Trust UK) | Digital Experience Design" src="https://freight.cargo.site/w/480/i/f75e9ee060eb5ba3d8ffe5c387a19a26715519c9288cdf6ec198521a93139b20/giphy-3.gif" /> <img width="500" height="300" width_o="500" height_o="300" data-src="https://freight.cargo.site/t/original/i/ff66e70d4e6a13ac4a1abee4649f133e669a676860af318ca8d2f1bc17bc59c2/giphy-8.gif" data-mid="96245272" border="0" alt="Flare (City Co Manchester) | Digital Experience Design" data-caption="Flare (City Co Manchester) | Digital Experience Design" src="https://freight.cargo.site/w/500/i/ff66e70d4e6a13ac4a1abee4649f133e669a676860af318ca8d2f1bc17bc59c2/giphy-8.gif" /> https://tanyeeshin.com/Selected-work-Graphic-Design Sun, 24 Jan 2021 14:34:24 +0000 Hello Shin https://tanyeeshin.com/Selected-work-Graphic-Design Selected works completed in advertising agencies&nbsp; <img width="1015" height="600" width_o="1015" height_o="600" data-src="https://freight.cargo.site/t/original/i/df7017d605cb89bfdc7554c669e449cd68f2477f349b2c334393fb07693782fc/grabpay-2.png" data-mid="96943266" border="0" data-scale="59" alt="Grab (Regional) | Branding Design" data-caption="Grab (Regional) | Branding Design" src="https://freight.cargo.site/w/1000/i/df7017d605cb89bfdc7554c669e449cd68f2477f349b2c334393fb07693782fc/grabpay-2.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6b7c1b78f4ee39c515a049683384a363e2732bd30d0b0476c2374b99f6b2909d/A4-paper-Overhead-view-mockup-vol-3.jpg" data-mid="96942853" border="0" alt="Strongbow (Malaysia) | Art Direction" data-caption="Strongbow (Malaysia) | Art Direction" src="https://freight.cargo.site/w/1000/i/6b7c1b78f4ee39c515a049683384a363e2732bd30d0b0476c2374b99f6b2909d/A4-paper-Overhead-view-mockup-vol-3.jpg" /> <img width="1701" height="1300" width_o="1701" height_o="1300" data-src="https://freight.cargo.site/t/original/i/1cf438b3987044dcbd7724a168077eecddc9e3fbbb5b5eb1bdf7ef688589c35c/calpis-poster1.jpg" data-mid="96942778" border="0" alt="Calpis (Malaysia) | Art Direction" data-caption="Calpis (Malaysia) | Art Direction" src="https://freight.cargo.site/w/1000/i/1cf438b3987044dcbd7724a168077eecddc9e3fbbb5b5eb1bdf7ef688589c35c/calpis-poster1.jpg" /> <img width="1774" height="1240" width_o="1774" height_o="1240" data-src="https://freight.cargo.site/t/original/i/625af23ccdf7f5184754c413945adbe898ab2950256b1c171e2454d6c1444ef1/burger2.jpg" data-mid="96942715" border="0" alt="KFC (Malaysia) | Packaging Design" data-caption="KFC (Malaysia) | Packaging Design" src="https://freight.cargo.site/w/1000/i/625af23ccdf7f5184754c413945adbe898ab2950256b1c171e2454d6c1444ef1/burger2.jpg" /> ︎ CV https://tanyeeshin.com/CV Wed, 05 Feb 2020 05:56:00 +0000 Hello Shin https://tanyeeshin.com/CV CV I am an experience designer and design researcher currently based in Kuala Lumpur, Malaysia. My work combines a background in graphic design, user-centered design and design research. I have recently completed a Master’s Program at Hyper Island UK, where I study Digital Experience Design, going through modules from Design Thinking, Experience Design, Understanding People to Business Transformation.I received my Diploma in Graphic Design from the The One Academy Malaysia in 2010. My background in graphic and branding design backs up my work as a Art Director in the advertising industry for the past 8 years. I have created branding and communication design for a wide range of brands ranging from nonprofit, tech startup, F&amp;B, and education. To me, being a good communicator starts at listening. I am passionate about understanding people, to expand the role of a designer in better connecting the balance of both people and businesses needs. Working Experience Awaken Heart Asia (Taiwan):Freelance Mental Wellbeing Coach &amp; WriterMay 2022 - Present Alexis HR (Sweden):Product DesignerJun 2021 -&nbsp; May 2022 (Ink). Social Design(Netherlands):Contract Social DesignerJul 2019 -&nbsp; Nov 2019 Hyper Island (UK):Ux Designer/ Design ResearcherJan 2019 -&nbsp; June 2019Perma Vision (Chiang Mai): Brand ConsultantJan 2018 -&nbsp; Jan 2019Grab (Malaysia):Regional Art Director July 2016 - Dec 2017 Dentsu Utama (Malaysia):Art DirectorDec 2015 - June 2016 BBDO (Malaysia):Designer / Art DirectorSep 2014 - Dec 2015 Freelance Graphic DesignerFeb 2014 - Aug 2014 Studio MMCMM (Malaysia):Graphic Designer Mar 2013 - Dec 2013Black Design (Singapore): Freelance Graphic DesignerOct 2012 - Nov 2012 Ogilvy and Mather (Malaysia):VisualizerJun 2011 - Jun2012 IT proficiencyAdobe Illustrator Adobe Photoshop Adobe IndesignAdobe XDFinal Cut ProFigma SketchLanguages English | professional workingMandarin | professional workingCantonese |&nbsp; professional workingMalay | limited workingEducation and Qualification MA Digital Experience DesignHyper Island (2019—2020)accredited by Teesside University Diploma in Advertising and Graphic DesignThe One Academy of Communication Design (2008—2010) © Tan Yee Shin 2022 say hello ︎